“Data as the Great Equalizer”

Ali Albazaz, CEO and co-founder of Inkitt — a publishing platform that connects budding writers with readers, in addition to predicting the world’s next bestsellers — believes data science will transform the process of book selection for publishers, extend outreach for authors, and give readers the power to make their choices count. Albazaz cites three ways data will revolutionize, and equalize, publishing.

“First it will allow decision-makers to better understand reader preferences and accurately predict future trends. Second, data-driven decisions will equalize the publishing process for everyone and better be able to select the world’s next bestsellers. And lastly, it will set the pace and tone of what we’ll be able to accomplish in the years to come.”

Will data ultimately turn acquisitions into a science? Read the whole article at DBW.

Work Cited

Albazaz, Ali. “The Future of Publishing in a Data-Driven World.” DBW. Sept. 8, 2016. http://www.digitalbookworld.com/2016/future-publishing-data-driven-world/