Marketing in today’s publishing world can be difficult. One of the best ways for a book to re-gain traction is a television or movie adaptation. The big box versions of these are adaptations we all know. Harry Potter, The Hunger Games, The Girl With the Dragon Tattoo, and Gone Girl to name a few. Some of these adaptations have not only revived sales for the books they are based on, but havehelped to propel sequels, prequels, plays and more (J.K. Rowling knows what I’m talking about here!)
On the smaller scale, though, are books that have documentary tie-ins. Defying the Nazis: The Sharps’ War, published by Beacon Press, is getting its own rush of publicity due to an upcoming PBS documentary of the same name. It doesn’t hurt that the documentary will is narrated by Tom Hanks.
The Boston-based publishing company is going back to press on the book in anticipation for the documentary. This trend is exciting, because it shows that books don’t necessarily need to be optioned as Hollywood blockbusters to get a boost in sales.
An excerpt from the article in Publishers Weekly, written by Judith Rosen, expresses Beacon’s excitement.
““This is starting to look like our biggest [tie-in] ever,” said Beacon director Helene Atwan. Demand for the Joukowsky book has significantly increased as the documentary, which is narrated by Tom Hanks, begins to gain momentum. Late last week Beacon learned that there will be a special White House screening of the 90-minute film, and that it will also be shown at the United States Holocaust Memorial Museum in Washington, D.C.”
Rosen goes on to write that “Beacon will launch Defying the Nazis on September 6 with 10,000 copies in print after two trips to press. The press is working with DKC Public Relations, which is jointly promoting the book and the film. Atwan expects both to get major media coverage, ranging from TV plugs on shows likeMorning Joe to print attention in papers like the Wall Street Journal.”
Read the full article here: http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/71374-beacon-preps-for-pbs-tie-in.html