In his article written for Design and Dev, Joe Hyrkin, CEO of Issuu.com, makes a compelling argument why he believes that the publishing industry isn’t dead but rather thriving. Although he mentions recent changes made to how the New York Times delivers news, which could be seen as a reason why the publishing industry is reaching its demise, author Joe Hyrkin strongly believes the publishing industry is evolving.
Hyrkin states: “The changes in the publishing industry are being driven by two factors: one, the prevalence of new technology devices that allow us to consume more content on-the-go (like tablets, e-readers and phablets); and two, the resurgence of long-form content.” Technology is now a strong competitor of the traditional publishing industry. In today’s world, everyone has easy access to media on their phones and other devices and the publishing industry has to find a way to adapt and thrive. One easy way to adapt is to delve into the online media industry where many look to social media for news, high quality videos, and interesting stories.
“Twitter and Facebook are two massive and powerful media platforms that are enabling the discovery of long-form content. On those platforms, we often scan for news and interesting stories. But once we find an article or piece of interesting content, we dive deep into a publisher’s content, which could be from the likes of TIME, V Magazine or even a specialty surfing mag, smorgasboarder, with the best-kept surfing secrets.” Contrary to what many would want to believe, the rise of the internet and social media have greatly helped to keep the desire for news and adequate content alive.
Hyrkin ends his article by confirming that “The digitally driven publishing evolution is here to stay,” and then gives three ways that publishers can embrace the shift from print to digital. They are (1) “look to new distribution platforms,” (2) “ensure your digital content is quality content,” and (3) “stay up to date on the latest visual design trends.”
Read the full article here:
Johnetta B. Flomo, Grad Student, George Washington University